Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Regency Flows website, AI voice-agent services, and Meta-advertising services. By using our services, you agree to be bound by these Terms. If you do not agree, do not use the services.

01. The agreement

These Terms, together with any service order or written proposal you sign with us, form the entire agreement between you ("Client", "you") and Regency Flows Ltd ("Regency Flows", "we", "us"). In the event of conflict, the signed proposal takes precedence over these Terms.

02. The services

We provide the following services:

• AI voice agents — automated AI receptionists that answer, qualify, and book inbound calls on your behalf.
• Meta advertising — campaign strategy, creative, setup, and management of paid ads on Meta platforms.
• CRM & automation — pipeline setup, lead routing, and automated follow-up flows.
• Reporting & analytics — dashboards and reviews of campaign and call performance.

The exact scope, deliverables, and timelines for your engagement are set out in your signed proposal.

03. Eligibility

You must be at least 18 years old and authorised to bind the business you represent. You must operate a lawful service business in the UK or US and comply with all advertising standards applicable to your industry.

04. Your account & access

To deliver the services we may need administrative access to your Meta Ads account, CRM, calendar, phone number, and website. You are responsible for keeping your own login credentials secure and for the actions of users you add to any system we provision for you.

05. Fees & payment

• Fees are set out in your signed proposal and are exclusive of VAT, sales tax, and ad spend unless stated otherwise.
• Recurring fees are billed monthly in advance via direct debit or card. Setup fees are billed up front.
• Invoices are due on receipt. Overdue balances may incur interest at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.
• Fees are non-refundable except where required by law or expressly stated in your proposal.
• We may change fees on 30 days' written notice prior to a renewal term.

06. Client obligations

You agree to:

• Provide accurate, complete information and timely responses to onboarding requests.
• Comply with all laws, regulations, and platform policies applicable to your business and industry.
• Maintain capacity to handle the leads we generate (including staffing, calendar availability, and pricing).
• Not use the services to advertise prohibited categories, including but not limited to: regulated financial products without proper licensing, adult content, illegal goods, or anything restricted by Meta's advertising policies.
• Not attempt to reverse-engineer, copy, or resell our voice agents, prompts, or automation systems.

07. Ad spend & third-party platforms

Ad spend is paid by you directly to Meta or other ad platforms via your own billing method. We are not responsible for charges made by these platforms or for changes to their algorithms, ad policies, account standing, or delivery. We do not guarantee specific lead volumes, costs, or conversion rates — only the diligent and skilled provision of services.

08. Voice agents

• You are responsible for the accuracy of business information (hours, services, pricing) you provide for the agent to communicate.
• You authorise us to record, transcribe, and process inbound calls to your designated number for the purpose of operating the service.
• Callers will be informed at the start of the call that they are speaking with an AI assistant and that the call may be recorded.
• You will display appropriate notices and obtain any consents required by your local law regarding call recording.
• You acknowledge that AI agents are not infallible. We monitor and continuously improve performance, but you remain responsible for verifying any commercially significant commitments made on your behalf.

09. Intellectual property

We retain ownership of our voice-agent technology, prompts, prompt architectures, automation templates, dashboards, software, and any improvements to them — even where developed during your engagement. You retain ownership of your brand, content, customer data, and any creative assets you provide. You grant us a non-exclusive licence to use those materials solely to deliver the services. Ad creative produced for you becomes yours upon full payment of fees, subject to any third-party stock licence terms.

10. Confidentiality

Each party agrees to keep the other's non-public business information confidential and use it only for the purpose of delivering or receiving the services. This obligation survives termination for three years.

11. Warranties & disclaimers

We will provide the services with reasonable care and skill, in line with industry standards. Except as expressly set out in these Terms, the services are provided "as is" and we disclaim, to the fullest extent permitted by law, all other warranties — including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement.

12. Limitation of liability

• Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited by law.
• Subject to the above, our total aggregate liability arising out of or in connection with the services in any 12-month period is limited to the fees paid by you to us in that period.
• Neither party is liable for indirect, incidental, consequential, or special damages, or for loss of profits, revenue, business, goodwill, or data.

13. Term & termination

• The agreement runs for the term stated in your proposal and renews automatically on the same terms unless cancelled with 30 days' written notice before a renewal date.
• Either party may terminate immediately for material breach not cured within 14 days of written notice, or for insolvency.
• On termination, you will pay all fees due up to the termination date. We will return or delete your data on request, subject to any retention obligation imposed by law.

14. Governing law & jurisdiction

These Terms are governed by the laws of England and Wales. Any dispute arising out of or in connection with these Terms is subject to the exclusive jurisdiction of the courts of England and Wales.

15. Contact us

For questions about these Terms or to give written notice under them: